Where Strategy and Artificial Intelligence Converge

frank lazaro

Frank Lazaro is a leader with over 20 years of experience in marketing, technology, and strategy, focusing on AI-driven content creation. He is a published author of AEC Marketer's Guide to Artificial Intelligence, Fu*ck Them Turtles: The Illusion of Impact and Let Me Be Frank with You. Frank's expertise in AI is evident in his work, where he merges his marketing, technology, and strategy knowledge with AI-driven content creation methods.With his latest book, Finding 12 Minutes - Unlocking Efficiency with Generative AI, Frank introduces the 12-minute principle: a simple, actionable strategy to reclaim just 12 minutes daily. Check it out today.

Artificial IntelligenceDon’t know where to start with Artificial Intelligence? I can help you find the best tools to improve efficiencies in your content creation. Whether it is custom training, doing an AI workshop, or from ChatGPT to Microsoft Copilot to dozens of other tools, we are here to help. We can jump-start your AI efforts so you can hit the ground running.

Content Creation StrategyDo you need to improve your proposal or marketing content creation processes? How about using the right tools and integrating artificial intelligence into your processes? If you need to build a custom MyGPT for your proposal responses, we can help identify, train, and incorporate new processes to make your teams work faster and more efficiently.

Need a Speaker?If you have an upcoming event and need a keynote speaker or someone to do a breakout session, send me a note. Whether for a general session or keynote, a breakout session, or a half-day or full-day workshop, we customize a program to fit your needs. We have a solution, from company-wide training to pre-conference workshops, to fit your needs.

Based on the book, numerous webinars, and live presentations, we now offer live in-person and hands-on AI training for your sales, marketing, and proposal teams. Tailored for your firm, we offer either a one-day or two-day immersive training class

"Great presentation - very pragmatic with clear insights on how to apply what I learned back at the office" - Workshop Attendee Testimonial

Each class is custom to you and your company or group. Some of the high-level topics for each class include:

AI Training

Based on the book, numerous webinars, and live presentations, we now offer in-person and hands-on AI training for your sales, marketing, and proposal teams. Tailored for your firm, we offer either a one-day or two-day immersive training class that covers the following:

AE Marketer

AE Marketer is a marketing and management consulting focused on serving the architecture, engineering, and construction (AEC) industries. We help AEC firms, large and small, to craft and implement AI and innovation strategies through:

Tailored and Secure Gen AI SolutionsWe specialize in helping organizations choose the right generative AI tools and build custom AI agents and chatbots to meet their unique needs. Our solutions are designed to operate securely within your environment, using your data to deliver value while keeping it safe and contained. Maximize efficiency and innovation with tools and agents that align with your business objectives—without compromising data security.We can help you build your own private Gen AI solution tailored for your company.

"Frank shared real-world examples of AI applications, making the content relatable and actionable." - Workshop Attendee Testimonial

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Finding 12 MinutesEfficiency is more than a buzzword—it's the key to thriving in today’s demanding workplace. Finding 12 Minutes: Unlocking Efficiency with Generative AI provides a practical, approachable guide to leveraging AI tools like ChatGPT, Jasper, and Otter.ai to save time, streamline workflows, and enhance creativity.In this book, Frank Lazaro introduces the 12-minute principle: a simple, actionable strategy to reclaim just 12 minutes daily—leading to an hour a week and over 40 hours a year.Whether you're drafting emails, summarizing reports, or brainstorming innovative ideas, generative AI can transform how you work and free your time for higher-value activities.Transform your approach to work with Finding 12 Minutes. Start small, think bigger, and let generative AI take your efficiency to the next level.

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Fu*k Them TurtlesIn Fu*k Them Turtles, Frank Lazaro delivers a bold and thought-provoking exploration of personal and professional growth. Diving deep into the concept of "the illusion of impact," where superficial actions are often mistaken for meaningful change.Using the metaphor of paper straws and turtles, Lazaro illustrates how token gestures without systemic backing achieve little, urging readers to focus on actions that truly matter.Through his experiences, Lazaro encourages readers to move beyond surface-level endeavors and concentrate on substantial, impactful actions. His insights are grounded in real-world scenarios, making his advice relatable and actionable. This book is structured around crucial themes that are essential for anyone seeking genuine progress.

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AEC Marketer's Guide to AIIn the AEC industry, the role of artificial intelligence is rapidly evolving. Dive into this insightful guide crafted for professionals in the AEC domain. Learn how to harness the power of generative AI to elevate your marketing strategies, craft compelling proposals, and boost sales efforts.This book is a beacon for those looking to navigate the fusion of industry-specific challenges with the latest AI tools and techniques. Discover how AI can transform traditional practices and offer a competitive edge in today's digital age.Frank Lazaro is not only a visionary in the AEC industry but also a trailblazer with AI content creation. Drawing from his experience and unique insights, Frank has bridged the gap between traditional AEC practices and innovative AI-driven methodologies.

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Let Me Be Frank With YouTake a deep dive into the intricate world of corporate life with Frank Lazaro's insightful guide on how to navigate the corporate maze. Whether you're navigating office politics, building trust with colleagues, or juggling multiple projects, with his experience and unique insights, this book offers invaluable lessons.Learn the importance of emotional intelligence, the nuances of teamwork, and the significance of staying focused in a distracting environment. From understanding the psyche of your coworkers to mastering the art of timely decision-making, Frank provides candid advice to help you thrive in the corporate realm.Ideal for both newcomers and seasoned professionals, "Let Me Be Frank With You" is the mentor you wish you had on your first day at the office.

Frank Lazaro is a recognized leader in AI, innovation, technology, and consulting and is a premier voice on the practical use of artificial intelligence. He is known for his ability to drive transformative growth and efficiency across industries. With over two decades of experience in marketing, technology, and business strategy, Frank has earned a reputation for delivering actionable solutions that generate measurable results.Frank's career includes leadership roles at global organizations like Deloitte, AT&T, and First Data, where he successfully implemented innovative technologies to streamline operations and enhance revenue generation. His consulting expertise focuses on helping businesses leverage AI and emerging technologies to optimize processes, improve decision-making, and achieve strategic goals.As a visionary thinker, Frank is an inventor with multiple US patents for business processes and product designs, underscoring his commitment to practical innovation. His ability to build and lead high-performing teams has been a cornerstone of his success, enabling him to execute complex projects with precision and impact.Frank is also a prolific author, including Finding 12 Minutes – Unlocking Efficiency with Generative AI, AEC Marketer's Guide to Artificial Intelligence, Let Me Be Frank with You, and Fck Them Turtles – Illusion of Change*. These publications highlight his thought leadership in technology and strategy, offering readers a roadmap to innovation and success.Passionate about harnessing the potential of AI and technology, Frank Lazaro partners with organizations to unlock growth opportunities, improve efficiency, and navigate the evolving business landscape. His strategic insights and commitment to driving innovation make him a trusted advisor and dynamic thought leader.