Where Strategy and Artificial Intelligence Converge

frank lazaro

Frank Lazaro is a leader with over 20 years of experience in marketing, technology, and strategy, focusing on AI-driven content creation. He is a published author of AEC Marketer's Guide to Artificial Intelligence, Fu*ck Them Turtles: The Illusion of Impact and Let Me Be Frank with You. Frank's expertise in AI is evident in his work, where he merges his marketing, technology, and strategy knowledge with AI-driven content creation methods.

Artificial Intelligence
Don’t know where to start with Artificial Intelligence? I can help you find the best tools to improve efficiencies in your content creation. Whether it is custom training, doing an AI workshop, or from ChatGPT to Microsoft Copilot to dozens of other tools, we are here to help. We can jump-start your AI efforts so you can hit the ground running.

Proposal and Content Creation Strategy
Do you need to improve your proposal or marketing content creation processes? How about using the right tools and integrating artificial intelligence into your processes? If you need to build a custom MyGPT for your proposal responses, we can help identify, train, and incorporate new processes to make your teams work faster and more efficiently.

Need a Speaker?
If you have an upcoming event and need a speaker, keynote, or someone to do a breakout session, send us a note. Whether it is for a general session or keynote, a breakout session, or a half or full-day workshop, we customize a program to fit your needs. From company-wide training to pre-conference workshops, we have a solution to fit your needs.

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Let Me Be Frank With You
Take a deep dive into the intricate world of corporate life with Frank Lazaro's insightful guide on how to navigate the corporate maze. Whether you're navigating office politics, building trust with colleagues, or juggling multiple projects, with his experience and unique insights, this book offers invaluable lessons. Learn the importance of emotional intelligence, the nuances of teamwork, and the significance of staying focused in a distracting environment. From understanding the psyche of your coworkers to mastering the art of timely decision-making, Frank provides candid advice to help you thrive in the corporate realm. Ideal for both newcomers and seasoned professionals, "Let Me Be Frank With You" is the mentor you wish you had on your first day at the office.

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AEC Marketer's Guide to AI
In the AEC industry, the role of artificial intelligence is rapidly evolving. Dive into this insightful guide crafted for professionals in the AEC domain. Learn how to harness the power of generative AI to elevate your marketing strategies, craft compelling proposals, and boost sales efforts. This book is a beacon for those looking to navigate the fusion of industry-specific challenges with the latest AI tools and techniques. Discover how AI can transform traditional practices and offer a competitive edge in today's digital age. Frank Lazaro is not only a visionary in the AEC industry but also a trailblazer with AI content creation. Drawing from his experience and unique insights, Frank has bridged the gap between traditional AEC practices and innovative AI-driven methodologies.

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Fu*k Them Turtles
In Fu*k Them Turtles, Frank Lazaro delivers a bold and thought-provoking exploration of personal and professional growth. Diving deep into the concept of "the illusion of impact," where superficial actions are often mistaken for meaningful change. Using the metaphor of paper straws and turtles, Lazaro illustrates how token gestures without systemic backing achieve little, urging readers to focus on actions that truly matter. Through his experiences Lazaro encourages readers to move beyond surface-level endeavors and concentrate on substantial, impactful actions. His insights are grounded in real-world scenarios, making his advice relatable and actionable. This book is structured around crucial themes that are essential for anyone seeking genuine progress.

Frank Lazaro is a leader and innovator within the AEC industry, uniquely blending his extensive experience with pioneering AI-driven marketing content creation and generation methodologies. With over two decades of experience in marketing, technology, and strategy, Frank has cultivated an impressive track record for creating and marketing revenue-generating products.Frank's innovative approach is rooted in his solid foundation of industry knowledge. He has held influential positions at global brands like Deloitte, AT&T, and First Data, accumulating valuable experience across various sectors and industries. This, combined with his MBA, unwavering dedication to technology, and transformative power of AI, has kept him at the forefront of the fast-paced, ever-evolving industry.As an accomplished inventor, Frank holds an impressive portfolio of US patents for business processes and product design, earning him recognition as a true innovator. His natural talent for building highly effective teams and programs has consistently delivered remarkable results, solidifying his reputation as a results-driven global executive.As an author, Frank has penned the "AEC Marketer's Guide to Artificial Intelligence" and "Let Me Be Frank with You, showcasing his passion for sharing his expertise and connecting with readers. His books serve as a testament to his depth of understanding and his mission to shape the future of AEC through writings and initiatives that blend creativity with cutting-edge technology.Frank Lazaro's passion for technology, innovation, and creating growth-driving solutions is unparalleled, making him an invaluable asset to any organization. He continues to inspire and empower professionals within the industry by sharing his knowledge, insights, and strategic vision.

Based on the book, numerous webinars, and live presentations, we now offer live in-person and hands-on AI training for your sales, marketing, and proposal teams. Tailored for your firm, we offer either a one-day or two-day immersive training class

AI Training

Based on the book, numerous webinars, and live presentations, we now offer in-person and hands-on AI training for your sales, marketing, and proposal teams. Tailored for your firm, we offer either a one-day or two-day immersive training class that covers the following:

AE Marketer

AE Marketer is a marketing and management consulting firm serving the architecture, engineering, and construction industries. We help A/E/C firms, large and small, to craft and implement growth strategies through: